3 MOST SUCCESSFUL REAL ESTATE POSTCARDS TO MAIL

Real estate marketing.  Oh boy! With so many advancements in technological and progressive times, it still holds true that direct mailing efforts yield a massive return.  If you were to invest one dollar and get five back, you wouldn’t hesitate to make that move I’m sure. 3 MOST SUCCESSFUL REAL ESTATE POSTCARDS TO MAIL

Real estate mail is a lot like fishing if you think about it.  If your presentation is looking tasty, you’ll start to land some big fish.  On the contrary, if your marketing is garbage automated content, then you are throwing the wrong lure into the pond.  Just like fishing, you need the right gear and tackle to start filling the basket.

We love helping agents succeed and break into new territory with authority.  Over the past 5 years, our agency has worked with some of the best agents in the entire country (We aren’t just saying that either, check our testimonial page out HERE).

Although our strategic content is masterfully designed for mailed mediums,  and heavily relied upon to generate listings with the intention to increase market share, we realized we were missing the ingredient of sharing some of our most explosive designs and concepts that have proven to work best to those that haven’t hired us as their mail fulfillment partner quite yet.

So guess what we decided to do!?  Our agency has decided to do is spill the beans by showcasing our 3 MOST SUCCESSFUL REAL ESTATE POSTCARDS TO MAIL that generated the best results over the past two years!!!

*As a reminder, direct mail marketing in your farming area requires a level of consistency and patience, so if you can’t play the long game here, you may want to stop reading and put your efforts elsewhere.

By far our most customized designed piece, the market scope has proven to allure home sellers.  The appeal of mapping and pin drops provide potential sellers a more concise picture of the actual market around them.  More importantly, the professional presentation earns you the trust factor along the way.

This piece is for a concentrated farming area or small zip code demographics.  Additionally, you want to display condos and single-family homes in different design groupings and also want to be mindful that all homes you showcase on the mailpiece are comparable in price.

For example, you would not want to mention a five hundred thousand dollar home and then mention a two hundred fifty thousand dollar home in a different neighborhood yet it’s in the same stat column on the postcard.

The Hyper-Farmer way of pulling the stats is direct from the MLS and not 3rd party data that has the tendency to be inaccurate and full of discrepancies.  Our recommendation is to draw out a polygon map inside your MLS and save that search to pull stats into the future. Active, pending, and sold properties are the key stats to hone in on. You can then import that data into Google Maps or Google Earth to get the pin drops prepared for a nicely designed piece similar to the cited example below.

The frequency of this piece should be mailed roughly 4x’s per year coupled with the other pieces mentioned and showcased throughout this article.

An awesome way to get the conversation started online would be to drive the traffic from the mailer to a community website.  The community site should have informational and useful data at first glance, but the key is to make sure you have installed a pixel to ensure you’re able to retarget the traffic on Instagram and Facebook.

Evidence of success postcards are awesome pieces to mail for a couple of primary reasons.  First, it gives you the ability to showcase prior home sales you have under your belt. Secondly, it gives you the ability to strip the addresses of the sale location, which gives you the ability to act as if you’ve sold houses in a specific area… even if you have not.   Compiling 10 sales and displaying a call to action statement that highlights the sale such as, “Sold at 101% of Asking in 24 Hours”, are the important taglines that make your sales shine through and radiate a level of credibility to the potential home seller.

On these postcards, we have produced a ton of lead generation online from offering a free digital “Home Seller Packet” that is emailed once information is provided from the prospect.

The more creative and outside the box you are with your marketing concepts, the more responses you will receive.

Simply put, “Just Listed”, “Just Sold”, “Coming Soon”, and “Special Invite Open House” postcards work!  This may require a higher frequency of mailings if each listing is in a different area, however, the yield in dividends is often a nice return on investment of time and money.

Open House Special Invites are always the piece that gets the neighbors in the home you have listed.  Don’t make it boring, maybe liven the open house with appetizers and a local brew. Be sure to mention this on the mailer too!

If we had to recommend what two of the four mentioned would be best to send, it would definitely lean towards the Open House Special Invite and Just Sold mailers. The Just Sold mailer compliments the initial piece very nicely because it serves as a reminder that you successfully closed the home that you initially invited over to check out.  It’s all in the thoughtfulness and professionalism. 3 MOST SUCCESSFUL REAL ESTATE POSTCARDS TO MAIL

We love it when we hear our agents are calling behind the mailers and personally calling the neighborhood to come over to the Open House if they can find the time.  This is where the money is made, we see it first-handed all the time!

A great tip to integrate into this would be to build a single property website with a domain such as 123MainSt.com is highly recommended.  Why? Remember earlier any traffic that’s driven to that page will be able to retarget traffic onto Instagram and Facebook if there is a pixel installed.

*Remember, we are always fishing and the presentation has to be grade-A!

Additional Content That Kicks Conversation Into Gear

Infographics and stats.  Period. Take the time to produce meaningful stats.  If you want an ROI, put in the effort to show you care about your marketing.  If that’s not in the cards, you can always hire someone like us to do it for you.

Try these suggestions out the next time you want to send out your real estate postcards.  We assure you the responses will be much better than the plug and play most agents get out to do exactly that, just get out to say that they did it.  Show the sellers why you are the one they want to work with!